Turn Amazon into a controlled, profitable growth channel.
Operator-led Amazon growth management for brands that need stronger performance, cleaner execution, and real commercial visibility.
Built by operators.
Not by marketers.
Cash Cow was founded by Veronika Soldatova, a brand operator with over 6 years of direct Amazon execution experience — managing accounts, rebuilding underperforming channels, running PPC at scale, and building the commercial structures brands need to grow profitably.
We do not come from an agency background. We come from inside brands. That distinction matters — it shapes how we think, what we prioritise, and how we are held accountable to results.
“We manage Amazon the way a senior operator inside your company would — with full commercial context, no fluff, and clear accountability.”
— Veronika Soldatova, Founder
Amazon
“We measure ourselves by your commercial outcomes. Not by activity.”
Veronika Soldatova, Founder
Different by design.
Not by claim.
Operator Background
We come from inside brands, not from agency environments. Our thinking is shaped by P&L responsibility, not billable hours.
Strategy + Execution
We do not hand you a strategy deck and leave. We implement it. The same operator who plans the work, manages the work.
Clear Accountability
KPIs are agreed before we start. Progress is reported monthly. You always know what we are doing, why, and what the result was.
Commercial Thinking
Every decision is evaluated against margin, not just revenue. We care about profitable growth, not vanity metrics that look good in a report.
Controlled Growth
We do not chase BSR rank for its own sake. Growth is engineered: demand capture, conversion improvement, cost control, and reinvestment discipline.
Selective Client Roster
We work with a small number of brands at a time. You get genuine attention, not an account manager who manages forty clients and knows none of them well.
We work with brands
that are ready to take Amazon seriously.
Existing Amazon Brands
Underperforming or Plateaued
You are already on Amazon. Revenue exists. But performance has stalled, execution is inconsistent, or you lack the internal resource to manage it properly. You need a structured operator, not another agency pitching you a full retainer.
- Established product range
- Existing Seller Central account
- Revenue present, structure missing
Recently Launched Brands
Building Commercial Infrastructure
You launched in the past 6–18 months. Some traction, but the account needs building properly — listings, PPC architecture, pricing logic, and reporting. You want to build a channel that compounds, not one you firefight every week.
- Live on Amazon 6–18 months
- Scaling phase, needs structure
- Committed to a 6-month minimum
Brands Preparing to Launch
Pre-Launch Strategy + Execution
Your products are ready. You want to launch on Amazon without costly mistakes. We work through your category analysis, launch plan, listing build, and initial PPC strategy before go-live — so the first 90 days are controlled, not reactive.
- Strong product, no Amazon presence
- Wants a managed launch approach
- Ready to invest in execution
Full-channel Amazon management.
Every lever, in scope.
We manage all the components of a commercial Amazon channel under one agreed scope. This is not a retainer for advice — it is active, accountable management by operators who know how each of these levers connects to revenue and margin.
Channel Analysis & Growth Planning
Full audit of your Amazon channel. Category benchmarking, competitive analysis, and a clear growth plan with commercial priorities — not a list of vague recommendations.
PPC Management
Structured campaign architecture, bid optimisation, and ongoing performance management. We build for efficiency and sustainable ACoS, not vanity spend.
Listing Improvement
Title, bullets, A+ content, and backend keywords aligned to search intent. Every listing element optimised for both discoverability and conversion.
CTR / CVR Improvement
Systematic testing of main images, copy, pricing, and content to improve click-through and conversion at scale. Data-driven, not opinion-based.
Pricing & Promo Logic
Pricing strategy, promotional calendar, deal mechanics, and margin-aware discount decisions. We protect profitability while using promotions as a tactical lever.
Inventory & Reorder Planning
Reorder triggers, lead time management, FBA inbound planning, and stranded inventory prevention. Stock management handled with commercial discipline.
Reporting & Dashboards
Custom dashboards that show what matters — revenue, margin, ACoS, BSR, review velocity, and key health indicators. Clear, consistent, and commercial.
Account Health & Monitoring
Policy compliance, suppressed ASIN management, feedback handling, and proactive monitoring to keep your account in good standing.
Contractor & Task Coordination
Where needed, we coordinate photographers, copywriters, and other specialists within an agreed scope — managed and delivered against your growth plan.
A straightforward process.
No ambiguity, no surprises.
Apply
Submit a brief application describing your brand and where you are on Amazon. We review each application individually and respond within one business day.
Takes less than 5 minutes.
15-Minute Intro Call
A direct conversation — not a sales call. We review your current situation, your goals, and whether there is a clear fit. You get a straight assessment, not a polished pitch.
Free of charge.
Optional 1-Hour Consultation
For brands that want a deeper commercial review before committing. We analyse your account, identify the key gaps and opportunities, and give you a clear picture of what needs to happen.
$400 — credited toward management if you engage.
Full Amazon Growth Management
Ongoing channel management within an agreed scope. Monthly reporting, clear KPIs, and regular reviews. You own the account — we manage it, professionally.
One short form.
We'll agree on a time from there.
To schedule your free 15-minute intro call, fill in a few details about your brand below. It takes less than 5 minutes and helps us prepare properly. We will review your submission and reach out within one business day to agree on a time that works for you — no commitment required.
Operational infrastructure.
Beyond the listing.
Amazon growth does not happen in isolation. Alongside channel management, we support the operational infrastructure that makes sustainable growth possible — entity structure, regulatory compliance, logistics, and in-market presence. These are not core services; they are available where needed, handled with the same commercial discipline.
Business Setup
- Company formation
- Business bank account setup
- US address & local registration solutions
Finance & Compliance
- Accounting
- Legal support
- VAT and tax support
Logistics & Operations
- Logistics coordination
- Customs support
- Appeals & account reinstatement support
Market Presence
- Local representation
External Production
Product photography, video production, graphic design, and A+ content are delivered through a curated network of specialist partners — not in-house. Where required, we coordinate briefing, timelines, and deliverables. Scope and commercial terms are agreed separately and directly with the relevant partner.
Questions
we hear
most often.
Yes. We work with brands across Amazon US, UK, EU, and other major marketplaces. Most of our commercial thinking applies across regions, though the specific execution is adapted to marketplace conditions.
Amazon growth is not a 30-day fix. Meaningful progress in listings, PPC efficiency, reviews, and channel structure takes time to build and measure properly. A 6-month minimum ensures we can deliver real outcomes — and hold ourselves accountable to them.
It means the person managing your account has direct, hands-on Amazon brand experience — not just agency account management experience. We have worked inside brands, carried P&L responsibility, and understand what commercial outcomes mean in practice. That context shapes how we prioritise and make decisions.
Most agencies handle many clients at once and operate through junior account managers following standardised processes. We work with a small number of brands, led by a senior operator. The thinking is different, the accountability is different, and the scope of work is agreed precisely — not sold as a bundled service you may not need.
The scope is agreed per engagement and documented in your proposal. At minimum, it covers PPC management, listing optimisation, account health monitoring, reporting, and growth planning. Additional scope — such as inventory planning, content coordination, or promotional management — is included where agreed.
No. Any business offering guaranteed Amazon performance guarantees is not being commercially honest with you. What we offer is structured, professional management with agreed KPIs, regular reporting, and genuine accountability. Outcomes depend on your product, category, and how closely we can execute the agreed plan.
We start with an intro call. Before the optional consultation, we will ask for read-only access to your Seller Central account, your current ad spend and sales data, and a brief background on your brand and goals. Nothing onerous — just what we need to give you a useful assessment.
Yes, for the right brand. We take on a limited number of pre-launch engagements where we handle category analysis, listing strategy, launch plan, and initial PPC setup. The intro call is the right place to discuss whether your brand is at the right stage for this.
Ready to build a channel
that actually performs?
Start with a free 15-minute call. No pitch. No generic agency slides. Just a direct conversation about your brand, your channel, and whether we can help.